Nubian Skin was founded by 35-year-old British-born Ade Hassan, MBE.
To quote Ade, "My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude".
Ade brought a truly innovative product to the market. Nubian Skin managed to do something that had an impact beyond itself, and redefining 'nude', and making the term more inclusive meant that Nubian Skin has had a huge influence, with many other parts of the industry realising the need to be more inclusive. Testament to this are the milestones she has achieved. Being featured in some form in every major fashion magazine; supplying the wardrobes of major productions in the West End and on Broadway; being listed in the EBONY 100 list; and being selected to provide the underpinnings for the Beyoncé Formation Tour!
In 2017, Ade was awarded an MBE at Buckingham Palace for services to fashion. The award was made in recognition of Ade’s commitment to her mission to redefine nude, and the impact she has consequently made on the fashion industry.